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Getting Started with Expand2Web

July 2008

WordPress.org vs WordPress.com – Which One Should I Use?

July 31, 2008

Continuing our series Why Use WordPress for your small business website, this week we’ll explore the difference between WordPress.com and WordPress.org, and help you choose which one to use for your small business web site. WordPress.org WordPress is open source blogging software, and WordPress.org is where you can go to download it. WordPress.org offers free [...]

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SMX Local and Mobile Recap

July 25, 2008

This is the first SMX event I’ve attended. I live in the San Francisco Bay Area so it was nice that the event was held at the JW Marriott in San Francisco. The day started off on the right note – I found $12 parking right across the street, which is kind of amazing for [...]

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SMX Local and Mobile Coverage – Ranking Tactics for Local Search

July 24, 2008

Wow, this was an excellent session – and I took down so much great information it took me a while to sort it out! That’s why this post came out of sequence with the others… The presenters: Steve Espinosa, eLocal Listing – Steve had some great tips about citations and linking to your Google Local [...]

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SMX Local and Mobile Coverage – Who’s Making Money?

July 24, 2008

This session is a panel with individual presentations moderated by Greg Sterling. Here are highlights of the speakers presentations. David Mihm – David wrote the excellent Local Search Ranking Factors report, and reviewed the top 6 factors in his presentation. Claim your local business listings in Google and Yahoo. Your local business listing address should [...]

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Covering SMX Local and Mobile – Frazier Miller Keynote

July 24, 2008

I’m at the SMX Local and Mobile conference in San Francisco, and will be covering some of the notable things that come out of the conference. Also, I’m hoping to meet some of the folks I’ve connected with online, including Greg Sterling, Michael Jensen, Andrew Shotland, David Mihm and others. As you would expect, there [...]

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Why Use WordPress to Power Your Small Business Website?

July 22, 2008

“I can’t update my website!” “I’ve got to get my webmaster to do that, but it’s going to cost me…” “Nooooo, I just hosed my website!” If you talk to enough small business owners, or friends that want to have a website but don’t spend evenings and weekends tinkering around on the web, you’ll hear [...]

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Google Local Profiles Now Showing User Generated Maps

July 18, 2008

I just started noticing that when you view the Google Local Profile for a business, user created maps are now appearing. If you click on this link it will take you to the user created Google Map. This is a great reason to go and create a map in Google Maps for your business. You [...]

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Google Local and The iPhone 2.0 Update – A Stunning Combination!

July 16, 2008

Last month we talked about GOOG-411 service and getting your business to rank well in the local search results so you will be in the results when someone uses GOOG-411 to find local businesses. Well, here is another reason to optimize your website for local search results – check this out – the new Google [...]

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A Keyword Goldmine For Small Business Owners — Directly From Google

July 9, 2008

When I talk with small business owners who want to get their business found on the web, one of the first steps we go through is to find the search keywords with local intent that they want to show up for. What are their potential customers typing into the Google search box? Once they answer [...]

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Tips From Yahoo Local For Small Business Owners

July 5, 2008

Do you want some insight into how Yahoo Local ranks businesses when consumers search for local goods and services? Local Search expert Matt McGee posted an excellent interview with from Brian Gil, Director of Product Management for Yahoo Local. Matt asked some great questions and Brian gave some very descriptive answers. I highly recommend you [...]

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