Recently Yahoo announced that is it opening up its search platform. This is a very exciting development, one that is important to anyone who has a website.
In this post from Yahoo Search Blog - An Open Approach To Search, Vish Makhijani, SVP Yahoo Search starts to disclose the details and show some examples of what this might be like.
According to the article, 3rd parties will be able to build and present the next generation of search results. This capability will be open to all web site owners - big and small.
What will it look like?
Here’s an example of a typical search result for a local restaurant today:
And here is what it could look like once this new API is available:
What does it mean for small businesses?
Imagine what this could mean for your small business - the ability to provide much richer and more informative search results to stand out from your competition! Depending on how Yahoo implements this, it could be a very quick way to rank much higher in the search results, and attract new visitors and potential customers to your website.
I think this will also push Google to be more open with their Google Local Business Center results, extending on some of the changes they made recently to allow business owners to update their address information directly.
I’ll be following this development closely, so stay tuned and I’ll share more details of how to take advantage of this as they become available!
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