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Once upon a time, business was easy. You created a product, put a price on it and sold it. Competition either tried to make the product cheaper or with different features so they looked like the better option. Nowadays, times have changed a little. Online marketing is just as important as traditional offline marketing. With [...]
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As the Web develops, so does the complexity of the major search engines and the algorithms they apply to determine essential content in cyberspace. Relevant is the key word here, which means valuable to the searcher and the most likely to match exactly what that person is looking for. Going into 2012, search engines such [...]
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The success of your website or blog depends on the content you publish there. Google is looking for unique, original content that your readers engage with by commenting, tweeting, +1′ing and Liking it. When I talk to business owners about their web presence, one of the things I emphasize is the need for a content [...]
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I am lucky enough to have a dedicated space in my house for a home office and it has been the headquarters of EileenLonergan.com for the past four years. Twice last week I was asked how I could detach myself from the “house duties” to sit in my office. I never feel the irresistible pull [...]
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Social media marketing may never be crystal clear, but it should never be a budgetary black hole, either. This post outlines a process to help you evaluate the return on your social marketing investment. 1. Costs Calculations A. Establish a Value for Your Time Time (labor) is by far the biggest component of a social [...]
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Marketing and promoting a small business is an essential element to success. Yet often small business owners are so swamped running their business that marketing their business never happens. Marketing is vital to the success of any business and setting up marketing priorities helps to start the marketing ball rolling. Put Mobile Marketing at the [...]
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Marketing yourself, a business or a product via meaningful content is a main aspect of social media. Yet to understand it, you have to step back and rethink marketing. Content marketing is not about a quick sale or special offer – it is about creating a reputation and establishing thought leadership and expertise, though the [...]
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Being a small business owner can be rewarding in many ways but can be frustrating as well. Trust me, I know first hand! Unlike many small business owners out there, I was thrown into this lifestyle without really thinking about whether or not this was a good choice. You know the saying, “If I only [...]
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It’s 2012. Journals, magazines, and news companies have turned from their traditional printed material to web-based formats and face a strong, unprecedented competitor – The blogger. Blogging is a fantastic way to share your thoughts, knowledge, and interests with the world. It also poses an extraordinary opportunity to the aspiring and seasoned entrepreneur. With a [...]
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A lot of small business owners are asking themselves the same question – should I have a blog for my business? My answer is an emphatic YES – you absolutely need a blog. Here’s why: Having a static website for your business just isn’t enough if you want to rank well in the search results [...]
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This blog is about building WordPress powered websites and optimizing them for top local search results in Google.
Don Campbell is publisher of Expand2Web (more...)
