SEO Features in SmallBiz WordPress Theme

Take a video tour of the Local SEO features in the SmallBiz WordPress Theme!

SEO Features in SmallBiz WordPress Theme SEO Features in SmallBiz WordPress Theme

Small Business Website Podcast – New On Expand2Web

I‘m pleased to announce my new podcast series for small business owners and consultants – The Expand2Web Podcast – has been accepted in iTunes and is now online!

Small Business Website Podcast – New On Expand2Web Small Business Website Podcast – New On Expand2Web

Matt Cutts at WordCamp SF – How to do better in Google

Get WordPress SEO Tips straight from Matt Cutts at WordCamp San Francisco

Matt Cutts at WordCamp SF – How to do better in Google Matt Cutts at WordCamp SF – How to do better in Google

How To Rank In The Local Search Results

Imagine being able to sit down at the table with 27 people who spend all day figuring out how Google and Yahoo rank local search results.

How To Rank In The Local Search Results How To Rank In The Local Search Results

New WordPress Tutorial Series – Using WordPress

Updating your website shouldn't be hard. If your website is based on a tool like WordPress, you can update it without having to understand HTML and CSS. This tutorial series shows you how.

New WordPress Tutorial Series – Using WordPress New WordPress Tutorial Series – Using WordPress

Bringing Expand2Web to Facebook

February 28, 2010
Facebook Fan Page for Expand2Web

I first signed up for Facebook in 2007 while I was at Microsoft. We were doing a partnership with Facebook, and as a Platform Evangelist my job was to keep current with new developments on the web and in social media.
As I started using Facebook more, I hooked up my blog and Twitter updates [...]

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SEO Features in SmallBiz WordPress Theme

February 28, 2010
Thumbnail image for SEO Features in SmallBiz WordPress Theme

Local SEO features are built into the SmallBiz WordPress Theme to provide a solid foundation for great local search results.
Watch the video for a short tour:

I’ve worked with hundreds of small businesses to help them build a successful web presence, and designed this theme based on my experience working with them. We’re continuing to [...]

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Using Foursquare to Engage and Reward Customers

February 24, 2010
FourSquare

I was grabbing lunch at Plutos in Santana Row, and checked in with FourSquare. I’ve been checking in to most places I visit with FourSquare, Gowalla and Yelp just to see how these services are evolving and to get ideas for my clients.
When I checked in today, there was a green banner in the [...]

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Expand2Web Customer Featured on Google Blog!

February 21, 2010

As I mentioned on this blog before we are doing some testing of the new Google Enhanced Business Listings that were recently turned on in San Jose and Houston.
Well I’m excited to say that Google used one of our clients as an example on their Lat-Long blog!
North Valley Optometry is a San Jose Optometrist [...]

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Google Voice in Chrome

February 12, 2010

I just installed the Google Voice extension for Chrome browser, and stumbled on this neat little trick – once installed, it turns any phone number on a web page you are visiting into a click-to-call hyperlink!
When you click it, it will dial that phone number and ring your phone to connect the two of you [...]

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Choose The Right Categories for Your Google LBC Listing

February 10, 2010

Getting your offline business into the Google “Lucky 7 Pack” depends on number of factors. One of the most important is the categories that you choose for your business.
When you claim or update your Google LBC listing you can choose up to 5 categories for your business.
Finding all the categories that apply to [...]

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What Google Buzz Means for Local Businesses

February 9, 2010
Google Buzz - what does it mean for local businesses?

Google launched an interesting new tool today – Google Buzz. Google Buzz is Google’s way to help you connect and engage with the people in your social circles.

Sort of like Facebook, but built right into Gmail. And it turns out there is a huge mobile and local component to it.
Using Buzz on [...]

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Verify Your WordPress Website in Google Webmaster Tools

February 3, 2010
Google Webmaster Tools = Swiss Army Knife for your WordPress Website!

Google Webmaster Tools is one of the most powerful free toolkits at your disposal for making sure Google can crawl your website properly.

In order to use Google Webmaster tools for your website, you need to verify it with Google to prove that you own the website.
There are two ways to do this:

Uploading [...]

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Google Offering Enhanced Business Center Listings

February 1, 2010

I was tweaking some local business center listings for my clients in Google when I saw this new option today:
Enhance your listing for $25 per month.

When you click on it, you’ll notice that you can feature different elements of your profile such as videos, photos, directions, coupons, or your website!

When you choose one it gives [...]

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How to Get Your Place Page URL in Google Maps

January 28, 2010

Last year Google introduced Place Page, which is an expanded profile for your small business in the Google Maps search results.
The nice thing about this profile, is that it has its own URL that you can copy and share. A lot of business owners ask me how to get the link to their Google [...]

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