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As a marketer, you need to speak to my emotions to convince me to buy your product or offer. No matter how great the product is, if I as the customer do not see how it will benefit me, then you are screaming to a deaf man. Here are 7 marketing mistakes that make you [...]
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Many small business owners immediately think emails, online ads and social media when conceptualizing marketing campaigns. Failure to consider direct-mail marketing is undoubtedly doing a disservice to your business. According to Business2Community, direct mail boasts a 65 percent conversion rate. That is second only to email marketing, and blows online advertising and social media out [...]
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I was lucky enough to get a last minute ticket to Google I/O this year. Living in Silicon Valley, and having many friends there, I get to visit the Google campus quite a bit. But I still really enjoyed this event because it represented a great overall picture of what the smart folks at Google [...]
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SEO (Search Engine Optimization) doesn’t have to be the big scary block that many feel you need to hire a professional agency to manage. When you start up a new company you don’t even have to hire an expensive web designer to create your website and do your SEO for you. There are many templates [...]
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No, this isn’t a list of irrelevant facts. It’s a list of stuff that simply wastes your time. They say just 20% of knowledge drives 80% of results. But for Facebook, it’s more like 5% and 95%. It’s hard trying to keep up all the time. Believe me, I know. So, take it from me, [...]
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Do you have an online business? Are you looking to build a successful one? You have a lot to learn from WeightWatcers.com, a company that has perfectly marketed itself in the gigantic global weight management industry. When it comes to clever marketing that steps in at the right time and takes advantage of a huge [...]
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Podcast: Play in new window | Download (39.0MB) In this session of the Expand2Web Podcast, I talk with website usability expert Aaron Weiche from Spyder Trap. Aaron is Vice President of Spyder Trap, and is also a faculty member at Local University. I met Aaron while presenting at Local University in New York, and wanted [...]
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The relationship between social media marketing and small businesses has moved beyond infancy. You cannot measure customer engagement and experience by counting the amount of likes and tweets. Facebook and Twitter are valuable regarding interaction but not utilized to maximum capacity. By following these simple tips you can use social media to connect to your customers and [...]
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Our Expand2Web Expert group is a membership group which offers ongoing training and support for web consultants who work with small business owners. This series of member profiles showcases exactly what you can do when you put your knowledge and training into action. CJ Hallock is an expert at using social media along with web [...]
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Podcast: Play in new window | Download (28.8MB) Websites with Blogs get 55% more traffic than other websites. Why? Because websites with blogs get updated more frequently with unique content. In this session of the Expand2Web Podcast, I talk with copywriter and digital marketer Jennifer Nice, President of Write-Nice. Jennifer shares her story on how [...]
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Hi, I am Don Campbell, and I am here to help your business succeed online.
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This blog is about building WordPress powered websites and optimizing them for top local search results in Google.
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